Auther / Researcher : MSf_78357
  • Category : Consumer Goods & Services
  • Region : Global
  • Publishing Date : 04/15/2022
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Global Fabric Softener Sheets Market


Global Fabric Softener Sheets Market Share, Size, Trends, Industry Analysis Report, By Product (General Fabric Softener, Eco Friendly Fabric Softener Sheets); By Application (Clothing, Home Textile), By Regions; Segment Forecast, 2021–2028

Market Overview

The global fabric softener sheets market was valued at USD 2,681.30 million in 2020 and is estimated to reach USD 3,508.30 million by 2028, growing at a CAGR of 3.86% during 2021-2028.

Fabric softener sheets are being increasingly used to soften the cloth fabric and to reduce wrinkles & static. It helps to remove the harshness from clothes and provide freshness. The demand for fabric softeners is high in premium clothes as its helps to maintain the softness of cloth for a long period of time and thus, the consumer gets good return for the money invested on premium clothes. 

Market Dynamics

Growing preference for convenience solutions and changing living standard has resulted in a significant surge in the demand for washing machines across the globe. The demand for washing machines has increased significantly in the developing countries with expanding middle-class population, increasing spending habits, and evolving lifestyle. Additionally, growing consumer inclination towards adoption of smart products equipped with advanced technologies such as automatics and semi-automatic front load & top load washing machines is augmenting the growth of the washing machines market and thus, fabric softener dryer sheets. 

Some of the key factors attributing to increasing adoption of modern appliances in developing countries include increasing purchasing power, rising number of working women & single-person households, growing emphasis on the development of smart cities, and high demand for products that reduces the time spent on cleaning among others. 

Segmental Overview

The market is primarily categorized on the basis of product, application, and geographic region.

By Product:

The general fabric softener sheets segment garnered the highest market share in 2020. These sheets are made from pieces of nonwoven polyester fabric which is coated with a softener. General fabric softener sheets are being widely used in clothing and home textile applications to reduce static & wrinkles. It also provides fresh fragrance to the clothes due to usage of fragrance chemicals in fabric softener sheets. 

By End-Use:

The clothing segment dominated the fabric softener sheets market in 2020. This is mainly attributed to rising trend of laundry services as well as home laundry machines to wash and dry the clothes. Also, rising standards of living has resulted in higher sales of washing machines at homes and limited hand-washing. 

By Geography:

Geographically, North America accounted for the largest market share in 2020 and is projected to grow at a considerable CAGR during the assessment period. The regional market growth is primarily ascribed to the high living standards, large number of working women population, increasing purchasing power, and presence of broad consumer base of washing machines & laundromats. In addition to this, increasing need for laundry services and washing machines to reduce the time and effort is another key factor fueling the product demand in the region. 

The European market growth is primarily driven by high adoption rate of fabric softener sheets in countries such as Germany, the UK, France, and Eastern and Northern European countries in home textiles and clothing applications. Strong presence of several laundry service providers and launderettes is another key factor propelling the fabric softener sheets market growth in the region.

COVID-19 Impact

The demand for fabric softener sheets increased during the pandemic period in 2020. With the spread of coronavirus, concern pertaining to virus infection increased, which resulted in an increased adoption of stringent precautions to ensure that their homes were safe from the COVID-19 virus. The Center for Disease Control and Prevention also stated that the virus can remain viable for many days on the surfaces which includes bedding, clothing, and towels, and that, these clothes need to be washed frequently to prevent the infection. Some healthcare officials have also recommended laundering the clothes after wearing them in public to prevent the virus from contaminating our family and home. This, in turn, has resulted in a surging demand for laundry products such as detergents, bleaches, and fabric softeners. 

Competitive Insight

Some of the major players operating the global market are P&G, Unilever, Church & Dwight, Ecover, Henkel, Colgate, Scjohnson, Werner & Mertz, Sodalis, and KAO. These players are focusing on investing in R&D to innovate superior quality dryer sheets which offers fragrance and wrink-free features for a longer period of time.

 

Chapter 1 Research Methodology

1.1 Introduction

Our team of researchers implemented a mix of primary and secondary research. Our projects initiate with secondary research, where we referred to a variety of sources comprising trade databases, investor presentations, company annual reports, the government published documents, white papers, and several paid databases. This process helped us outline the market and refine the scope of the study. We have a very strict guideline for selecting the sources of our information. These sources were screened and checked for the quality of data they offer and their methods of collecting such data. We always double-check the information from at least two sources to determine the credibility of the data.

1.1 Data Capture Sources

Post the initial data mining stage, we gather our findings and analyze them, filtering out relevant insights. These are evaluated across teams and by our in-house SMEs. Along with data mining, we also initiate the primary research phase in which we interact with compa-nies operating within the market space.

To evaluate the wholeness of the market, we interact (via email or telephone) with players who are responsible for adding value to the final product. Additionally, we interact with related industries to understand the external factors that can drive/hamper a market. We also make it a point to evaluate various economic parameters, which typically, have an impact on the purchasing choices of individuals as well as companies.

Post this stage, data is cross-verified with the companies that operate in a market space. It is important for us to study these companies in detail, to understand their existing performance and future strategies which will define the market in the coming years.

All this data is collected and evaluated by our analysts. Post the preparation of the report and data analysis, the findings are presented to our in-house experts who then eliminate discrepancies (if any).

1.1.1 Primary Sources

• Industry Associations

• Patent Websites

• Solutions and service providers

• Key industry leaders

• Technology consultants

• System Integrators

• Others

1.1.2 Secondary Sources

• Company Websites

• Company Presentations

• Company Annual Reports

• IEEE Journals

• Industrial Magazines

• White Papers

• Press Releases

1.1.3 Paid Data Sources

• Factiva

• D&B Hoovers

• Statista

• Owler

• Enlyft

• HG Insights

• Bloomberg

• CrunchBase

1.2 Market Size Estimation

We employ the universally accepted approach of data triangulation to estimate market sizes. We have applied a combination of top-down and bottom-up approaches to arrive at a small range close to the market size. We then connected with industry opinion leaders, subject matter experts, market participants, suppliers, traders, regulators, etc., to validate and verify our research findings and estimations. We approached participants from all stages of the supply chain and get their insights on the market to enhance the accuracy of our estimations and gain qualitative and subjective information to support our data.

1.2.1 Top-down approach: 

The top-down approach includes estimating the global market. We study the whole value chain to determine the parent market and the upstream market size in the value chain to justify our estimations for the market being studied. The top-down approach provides a way to verify the market size estimates from the total number. It is also used in further segmenting the market into smaller segments (country/application/others).

1.2.2 Bottom-up approach: 

We employ the bottom-up approach where the market data is available for sales of companies participating in the market. We study the country sales and sales in the inclusive segments of the market along with demographics of the individual countries to arrive at the estimates for the market.

 

  FIG. 1 Market Size Estimation: Top-down and Bottom-up Methodology 

 

Source: XYZ Research

1.3 Market Forecast

In the rapidly changing business scenario catalyzed by the changes in technology, traditional forecasting models fall short. Each market has unique characteristics and risks that impact it differently. We aim to find commonalities and abnormalities to identify real patterns. Consequently, we employ custom forecasting models using a mix of traditional time series forecasting methods adjusted to accommodate the effects of current factors that may have an impact on the current and future outlook of the market. 

The forecasting techniques we use are a mixture of regression analysis and exponential smoothening to align our predictive analysis with the recent trends and rapidly changing business cycles. For seasonal markets, we use hybrid forecasting methods that include spectral analysis in combination with the decomposition forecasting method.

  FIG. 2 Market Forecast 

 

Source: XYZ Research

 

 

1.4 Data Triangulation

  FIG. 3 Research Methodology -  Data Triangulation 

 

Source: XYZ Research

 

1.5 Assumptions and Limitations

• Factors including the underlying growth of end-user industry industries and new product launches by key manufacturers have been taken into consideration while forecasting growth.

• Financial data is provided for the private as well as publicly listed companies.

• Numbers may not add up due to rounding off.

• Inflation has not been considered while estimating and forecasting the market.

• Constant currency rates have been taken into consideration while calculating the market estimates to maintain uniformity.


Global Fabric Softener Sheets Market Share, Size, Trends, Industry Analysis Report, By Product (General Fabric Softener, Eco Friendly Fabric Softener Sheets); By Application (Clothing, Home Textile), By Regions; Segment Forecast, 2021–2028

 

 1  Executive Summary

 

 2  Market Introduction

 2.1  Definition

 2.2  Architecture

 2.3  Scope of the Study

 2.4  Related Stakeholders

 

 3  Research Methodology

 3.1  Introduction

 3.2  Primary Research

 3.2.1  Key Insights

 3.2.2  Breakdown of Primary Interviews

 3.3  Secondary Research

 3.3.1  Important Sources

 3.4  Market Size Estimation Approaches

 3.4.1  Top-Down Approach

 3.4.2  Bottom-Up Approach

 3.4.3  Data Triangulation

 3.5  List of Assumptions

 

 4  Market Dynamics

 4.1  Introduction

 4.2  Drivers

 4.3  Restraints

 4.4  Opportunities

 4.5  Trends

 4.6  Porter's Five Forces Model Analysis

 4.7  Value Chain Analysis

 4.7.1  Vendor Matrix

 4.8  Regulatory Framework

 4.9  Impact of COVID-19 on Global Fabric Softener Sheets Market

 

 5  Global Fabric Softener Sheets Market, By Product

 5.1  Introduction

 5.2  General Fabric Softener

 5.3  Eco Friendly Fabric Softener Sheets

 

 6  Global Fabric Softener Sheets Market, By Application

 6.1  Introduction

 6.2  Clothing

 6.3  Home Textile

 

 7  Global Fabric Softener Sheets Market, By Region

 7.1  Introduction

 7.2  North America

 7.2.1  US

 7.2.2  Canada

 7.2.3  Mexico

 7.3  Europe

 7.3.1  Germany

 7.3.2  UK

 7.3.3  France

 7.3.4  Italy

 7.3.5  Spain

 7.3.6  Rest of Europe

 7.4  Asia-Pacific

 7.4.1  China

 7.4.2  India

 7.4.3  Japan

 7.4.4  South Korea

 7.4.5  Rest of Asia-Pacific

 7.5  Rest of the World

 7.5.1  Middle East and Africa

 7.5.2  South America

 

 8  Competitive Landscape

 8.1  Introduction

 8.2  Market Ranking Analysis, 2020

 8.3  Competitive Dashboard

 8.4  Recent Developments, 2018-2021

 8.4.1  New Product Launches

 8.4.2  Partnerships

 8.4.3  Mergers or Acquisitions

 8.4.4  Business Expansions

 

 9  Company Profiles

(This section covers the Business Overview, Financial Overview, Product and Product Offerings, Recent Developments, SWOT Analysis, and Key Strategies of the top market vendors. The given sequence does not represent their rankings in the market.

 9.1  P&G

 9.1.1  Company Overview

 9.1.2  Financial Overview

 9.1.3  Product Offerings

 9.1.4  Key Developments

 9.1.5  SWOT Analysis

 9.1.6  Key Strategies

 9.2  Unilever

 9.3  Church & Dwight

 9.4  Ecover

 9.5  Henkel

 9.6  Colgate

 9.7  Scjohnson

 9.8  Werner & Mertz

 9.9  Sodalis

 9.10  KAO

 

 10  Appendix

 10.1  Discussion Guide

 10.2  Customization Options

 10.3  Related Reports

 

 

List of Tables

 

Table 1  Global Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 2  Global Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 3  Global Fabric Softener Sheets Market, By Region, 2019-2028 (USD Million)

Table 4  North America Fabric Softener Sheets Market, By Country, 2019-2028 (USD Million)

Table 5  North America Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 6  North America Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 7  United States Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 8  United States Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 9  Canada Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 10  Canada Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 11  Mexico Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 12  Mexico Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 13  Europe Fabric Softener Sheets Market, By Country, 2019-2028 (USD Million)

Table 14  Europe Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 15  Europe Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 16  Germany Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 17  Germany Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 18  United Kingdom Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 19  United Kingdom Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 20  France Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 21  France Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 22  Italy Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 23  Italy Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 24  Spain Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 25  Spain Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 26  Rest of Europe Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 27  Rest of Europe Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 28  Asia-Pacific Fabric Softener Sheets Market, By Country, 2019-2028 (USD Million)

Table 29  Asia-Pacific Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 30  Asia-Pacific Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 31  China Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 32  China Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 33  India Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 34  India Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 35  Japan Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 36  Japan Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 37  South Korea Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 38  South Korea Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 39  Rest of Asia-Pacific Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 40  Rest of Asia-Pacific Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 41  Middle East and Africa Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 42  Middle East and Africa Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

Table 43  South America Fabric Softener Sheets Market, By Product, 2019-2028 (USD Million)

Table 44  South America Fabric Softener Sheets Market, By Application, 2019-2028 (USD Million)

 

List of Figures

 

Figure 1 Global Fabric Softener Sheets Market: Market Segmentation

Figure 2 Global Fabric Softener Sheets Market: Research Methodology

Figure 3 Breakdown of Primary Interviews

Figure 4 Top Down Approach

Figure 5 Bottom Up Approach

Figure 6 Data Triangulation

Figure 7 Global Fabric Softener Sheets Market: Drivers, Restraints, Opportunities, and Challenges

Figure 8 Global Fabric Softener Sheets Market: Porter's Five Forces Model Analysis

Figure 9 Global Fabric Softener Sheets Market: Value Chain Analysis

Figure 10 Global Fabric Softener Sheets Market Share Analysis, By Product, 2020 and 2028

Figure 11 Global Fabric Softener Sheets Market Share Analysis, By Application, 2020 and 2028

Figure 12 Global Fabric Softener Sheets Market Share Analysis, By Region, 2020 and 2028

Figure 13 North America Fabric Softener Sheets Market Share Analysis, By Country, 2020 and 2028

Figure 14 North America Fabric Softener Sheets Market Share Analysis, By Product, 2020 and 2028

Figure 15 North America Fabric Softener Sheets Market Share Analysis, By Application, 2020 and 2028

Figure 16 Europe Fabric Softener Sheets Market Share Analysis, By Country, 2020 and 2028

Figure 17 Europe Fabric Softener Sheets Market Share Analysis, By Product, 2020 and 2028

Figure 18 Europe Fabric Softener Sheets Market Share Analysis, By Application, 2020 and 2028

Figure 19 Asia-Pacific Fabric Softener Sheets Market Share Analysis, By Country, 2020 and 2028

Figure 20 Asia-Pacific Fabric Softener Sheets Market Share Analysis, By Product, 2020 and 2028

Figure 21 Asia-Pacific Fabric Softener Sheets Market Share Analysis, By Application, 2020 and 2028

Figure 22 Middle East and Africa Fabric Softener Sheets Market Share Analysis, By Product, 2020 and 2028

Figure 23 Middle East and Africa Fabric Softener Sheets Market Share Analysis, By Application, 2020 and 2028

Figure 24 South America Fabric Softener Sheets Market Share Analysis, By Product, 2020 and 2028

Figure 25 South America Fabric Softener Sheets Market Share Analysis, By Application, 2020 and 2028

Figure 26 Global Fabric Softener Sheets Market: Competitive Benchmarking

Figure 27 Global Fabric Softener Sheets Market: Vendor Share Analysis, 2020