North America Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Country 2020-2026: Trend Forecast and Growth Opportunity
North America augmented reality market is expected to grow by 47.3% annually in the forecast period and reach $93.74 billion by 2026. Highlighted with 26 tables and 39 figures, this 104-page report “North America Augmented Reality (AR) Market by Component, Technology, Device, Industry Vertical, End User, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America augmented reality market in every aspect of the classification from perspectives of Component, Technology, Device, Industry Vertical, End User, and Country. Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Hardware • Sensors • Semiconductor Component • Displays and Projectors • Position Trackers • Cameras • Others Software • Software Developer Kits • Cloud Services Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Marker-based Augmented Reality • Passive Marker • Active Marker Markerless Augmented Reality • Model based Tracking • Image based Processing Based on Device, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Head-Mounted Display (HMD) • Head-Up Display (HUD) • Handheld Device Based on Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Gaming • Entertainment & Media • Aerospace & Defense • Healthcare • Education • Automotive • Retail & Marketing • Other Verticals Based on End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Consumer Enterprise • Large Enterprises • Small- & Medium-sized Enterprises Geographically, the following regions together with the listed national/local markets are fully investigated: • U.S. • Canada For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Device, and Industry Vertical over the years 2015-2026 are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America augmented reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Apple Inc. Atheer, Inc. Blippar Ltd. Catchoom Technologies, S.L. Facebook Inc Google, LLC HP Development Co., L.P. Intellectsoft LLC Lumus Ltd. Magic Leap, Inc Microsoft Corp. Niantic Inc. Optinvent S.A. Popar Co Ltd Qualcomm Technologies Inc. Samsung Co Ltd. Sony Corporation Total Immersion Universal mCloud Corp. (NGRAIN) Vuzix Corp. Wayray AG Wikitude GmbH Zugara, Inc. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
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Table of Contents 1 Introduction 6 1.1 Industry Definition and Research Scope 6 1.1.1 Industry Definition 6 1.1.2 Research Scope 7 1.2 Research Methodology 9 1.2.1 Overview of Market Research Methodology 9 1.2.2 Market Assumption 10 1.2.3 Secondary Data 10 1.2.4 Primary Data 10 1.2.5 Data Filtration and Model Design 11 1.2.6 Market Size/Share Estimation 12 1.2.7 Research Limitations 13 1.3 Executive Summary 14 2 Market Overview and Dynamics 16 2.1 Market Size and Forecast 16 2.2 Major Growth Drivers 17 2.3 Market Restraints and Challenges 20 2.4 Emerging Opportunities and Market Trends 23 2.5 Porter’s Fiver Forces Analysis 26 3 Segmentation of North America Market by Component 30 3.1 Market Overview by Component 30 3.2 Hardware 32 3.3 Software 34 4 Segmentation of North America Market by Technology 36 4.1 Market Overview by Technology 36 4.2 Marker-based Augmented Reality 38 4.3 Markerless Augmented Reality 39 5 Segmentation of North America Market by Device 40 5.1 Market Overview by Device 40 5.2 Head-Mounted Display (HMD) 42 5.3 Head-Up Display (HUD) 43 5.4 Handheld Device 44 6 Segmentation of North America Market by Industry Vertical 45 6.1 Market Overview by Industry Vertical 45 6.2 Gaming 48 6.3 Entertainment & Media 49 6.4 Aerospace & Defense 50 6.5 Healthcare 51 6.6 Education 52 6.7 Automotive 53 6.8 Retail & Marketing 54 6.9 Other Verticals 55 7 Segmentation of North America Market by End User 56 7.1 Market Overview by End User 56 7.2 Consumer 58 7.3 Enterprise 59 8 North America Market 2019-2026 by Country 61 8.1 Overview of North America Market 61 8.2 U.S. Market 64 8.3 Canadian Market 68 9 Competitive Landscape 70 9.1 Overview of Key Vendors 70 9.2 New Product Launch, Partnership, Investment, and M&A 73 9.3 Company Profiles 74 Apple Inc. 74 Atheer, Inc. 76 Blippar Ltd. 77 Catchoom Technologies, S.L. 78 Facebook Inc 79 Google, LLC 80 HP Development Co., L.P. 81 Intellectsoft LLC 82 Lumus Ltd. 83 Magic Leap, Inc 84 Microsoft Corp. 85 Niantic Inc. 86 Optinvent S.A. 87 Popar Co Ltd 88 Qualcomm Technologies Inc. 89 Samsung Co Ltd. 90 Sony Corporation 91 Total Immersion 92 Universal mCloud Corp. (NGRAIN) 93 Vuzix Corp. 94 Wayray AG 95 Wikitude GmbH 96 Zugara, Inc. 97 10 Investing in North America Market: Risk Assessment and Management 98 10.1 Risk Evaluation of North America Market 98 10.2 Critical Success Factors (CSFs) 101 Related Reports and Products 104