North America automotive AR and VR market is expected to grow by 77.7% annually in the forecast period and reach $21.79 billion by 2026. Highlighted with 29 tables and 36 figures, this 94-page report “North America Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America automotive AR and VR market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historic study covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America automotive AR and VR market in every aspect of the classification from perspectives of Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country. Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Hardware • Sensors • Semiconductor Component • Displays and Projectors • Position Trackers • Cameras • Others Software • Software Developer Kits • Cloud Services Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. Augmented Reality (AR) by Technology • Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker) • Markerless Augmented Reality (further segmented into Model based Tracking and Image based Processing) Augmented Reality (AR) by Device • Head-Mounted Display (HMD) • Head-Up Display (HUD) • Handheld Device Virtual Reality (VR) by Technology • Nonimmersive Technology • Semi-Immersive and Fully Immersive Technology Virtual Reality (VR) by Device • Head-Mounted Display (HMD) • Gesture-Tracking Device • Projector & Display Wall Based on Application, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Manufacturing & Supply • Research & Development • Marketing & Sales • Aftermarket Service • Support Functions & Training • Other Applications Based on Vehicle Type, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Passenger Vehicles • Commercial Vehicles Based on Driving Autonomy, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section. • Conventional Driving • Autonomous & Semi-autonomous Driving Geographically, the following national/local markets are fully investigated: • U.S. • Canada For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Application, and Vehicle Type over the years 2015-2026 are also included. The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America automotive AR and VR market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Key Players (this may not be a complete list and extra companies can be added upon request): Bosch Continental DENSO Garmin General Motors (GM) HARMAN International HTC Hyundai Motor Company Jaguar Mercedes-Benz Microsoft Nippon Seiki NVIDIA Panasonic Unity Visteon Volkswagen (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)