North America Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy
North America digital advertising market is projected to grow by 8.05% annually in the forecast period and reach $333.5 billion by 2031, driven by the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the region. Highlighted with 81 tables and 41 figures, this 139-page report “North America Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Country: Growth Opportunity and Business Strategy” is based on a comprehensive research of the entire North America digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.) In-depth qualitative analyses include identification and investigation of the following aspects: • Market Structure • Growth Drivers • Restraints and Challenges • Emerging Product Trends & Market Opportunities • Porter’s Fiver Forces The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Country. Based on platform, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Mobile Ad o In-APP o Mobile Web • Desktop Ad • Digital TV and Others Based on ad format, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Digital Display Ad o Programmatic Transactions o Non-programmatic Transactions • Internet Paid Search • Social Media • Online Video • Others Based on industrial vertical, the North America market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section. • Media and Entertainment • Consumer Goods & Retail Industry • Banking, Financial Service & Insurance • Telecommunication IT Sector • Travel Industry • Healthcare Sector • Manufacturing & Supply Chain • Transportation and Logistics • Energy, Power, and Utilities • Other Industries Geographically, the following national/local markets are fully investigated: • U.S. • Canada For each key country, detailed analysis and data for annual revenue are available for 2018-2031. The breakdown of the regional market by country and key national/local markets by Platform, Ad Format, and Industry Vertical over the forecast years are also included. The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players. Specifically, potential risks associated with investing in North America digital advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions. Selected Key Players: Alibaba Amazon Apple Inc. Applovin Corporation Baidu Facebook Inc. Google, Inc. Microsoft Corporation Nokia Sina Tencent Twitter Verizon Yahoo! Inc. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
1 Introduction 7 1.1 Industry Definition and Research Scope 7 1.1.1 Industry Definition 7 1.1.2 Research Scope 8 1.2 Research Methodology 11 1.2.1 Overview of Market Research Methodology 11 1.2.2 Market Assumption 13 1.2.3 Secondary Data 13 1.2.4 Primary Data 13 1.2.5 Data Filtration and Model Design 14 1.2.6 Market Size/Share Estimation 15 1.2.7 Research Limitations 16 1.3 Executive Summary 17 2 Market Overview and Qualitative Analysis 19 2.1 Market Size and Forecast 19 2.1.1 Impact of COVID-19 on World Economy 21 2.1.2 Impact of COVID-19 on the Market 23 2.2 Major Growth Drivers 25 2.3 Market Restraints and Challenges 28 2.4 Emerging Opportunities and Market Trends 31 2.5 Porter’s Fiver Forces Analysis 34 3 Segmentation of North America Market by Platform 38 3.1 Market Overview by Platform 38 3.2 North America Mobile Advertising Market 2018-2031 41 3.3 North America Desktop Advertising Market 2018-2031 45 3.4 North America Market of Digital Advertising via Other Digital Platforms 2018-2031 46 4 Segmentation of North America Market by Ad Format 47 4.1 Market Overview by Ad Format 47 4.2 North America Digital Display Ad Market 2018-2031 50 4.3 North America Internet Paid Search Ad Market 2018-2031 52 4.4 North America Social Media Ad Market 2018-2031 54 4.5 North America Online Video Ad Market 2018-2031 56 4.6 North America Market of Other Digital Ad Formats 2018-2031 58 5 Segmentation of North America Market by Industry Vertical 60 5.1 Market Overview by Industry Vertical 60 5.2 North America Digital Advertising Market for Media and Entertainment 2018-2031 63 5.3 North America Digital Advertising Market for Consumer Goods & Retail Industry 2018-2031 65 5.4 North America Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2018-2031 66 5.5 North America Digital Advertising Market for Telecommunication IT Sector 2018-2031 68 5.6 North America Digital Advertising Market for Travel Industry 2018-2031 69 5.7 North America Digital Advertising Market for Healthcare Sector 2018-2031 70 5.8 North America Digital Advertising Market for Manufacturing & Supply Chain 2018-2031 71 5.9 North America Digital Advertising Market for Transportation and Logistics 2018-2031 72 5.10 North America Digital Advertising Market for Energy, Power, and Utilities 2018-2031 73 5.11 North America Digital Advertising Market for Other Industries 2018-2031 74 6 North America Market 2018-2031 by Country 76 6.1 Overview of North America Market 76 6.2 U.S. Market 79 6.3 Canadian Market 82 7 Competitive Landscape 84 7.1 Overview of Key Vendors 84 7.2 Company Profiles 88 Alibaba 88 Amazon 90 Apple Inc. 95 Applovin Corporation 99 Baidu 101 Facebook Inc. 104 Google LLC 107 Microsoft Corporation 112 Nokia Corporation 116 Sina Corporation 119 Tencent 121 Twitter 125 Verizon 128 Yahoo! Inc. 131 8 Investing in North America Market: Risk Assessment and Management 133 8.1 Risk Evaluation of North America Market 133 8.2 Critical Success Factors (CSFs) 136 RELATED REPORTS AND PRODUCTS 139